一個擁有100萬唯一身份訪問者的網站有多少收入潛力？

 [TW]

一個擁有100萬唯一身份訪問者的網站有多少收入潛力？

這是一個很好的問題。答案也應該盡可能地實用和解釋。我將盡我最大的努力使其變得盡可能簡單：潛力取決於網站上可用的貨幣化平台/工具（即在網站上賺錢的途徑，例如廣告，會員鏈接等）。我將使用示例將其帶回家。

廣告：例如，網站僅顯示廣告（廣告），廣告客戶/公司使用CPC和CPM來確定向廣告客戶付款（在這種情況下，廣告客戶是網站/網站所有者）。

假設每次點擊費用（即每次點擊費用）是網站每位訪問者從廣告中獲得的每次點擊收入的$ 0.5。而且，如果只有35％（350,000）的唯一身份訪問者每次點擊一次在網站上展示的廣告，則表示該網站已產生（350,000 x 0.5），即等於17.5萬美元；

CPM（每千名訪問廣告的訪問者的費用），即2美元，CPM等於（1000 x 2），這是因為1,000,000除以1000是1,000，即為2000美元（1000 x 2美元）。金額為$ 175,000 + $ 2,000 = $ 177,000。希望您能得到我要在此處繪製的圖片。好的，刷新一下，我們正在考慮是否將廣告放置在網站上，並使用CPM和CPC來計算廣告產生的金額，我們計算得出的費用約為177,000美元。

會員關係：另一方面，假設該網站使用會員鏈接來獲利；這通常更像是引薦人們購買他人提供的產品或服務，為此，該網站每次購買可獲得少量佣金。因此，例如，如果某產品的價格為$ 50，而該網站每次購買的佣金為10％，並假設30％的唯一身份訪問者購買了這些產品。因此，有30萬人購買了該產品，並且該網站每個人的佣金為5美元。因此，大約該網站的收入為（300,000 x 5），為1,500,000美元。因此，正如我們所看到的，這取決於貨幣化策略或方法。

產品或服務：該網站還可以通過銷售產品或服務來賺錢。例如，一個網站是一個狗護理網站，並出售一本電子書/課程，其中提供了有關特定品種的狗的重要信息。這本書的售價約為20美元。如果25％的網站訪問者購買了該電子書或課程（即25％的轉化），則該網站的收入為250,000 x 20，即為$ 5,000,000。

總而言之，希望這個答案對您有所幫助！我們已經看到，這完全取決於所應用的貨幣化策略。一個擁有一百萬獨立訪問者的網站具有巨大的潛力，這取決於它如何被最大化。除了上面提到的三種之外，還有其他通過網站賺錢的方法，但是它們是大多數網站上使用最多的貨幣化方法。

[US]

How much money does a website with 1 million unique visitors have the potential of making?

This is a great question. An answer should also be as practical and explanatory as possible. I will give it my best shot to make it as simple as it can be: The potential depends on the monetization platforms/tools available on the website (i.e the avenues of making money available on the website eg ads, affiliate links etc). I will use examples to drive it home;

Ads: taking for example, the website only displays ads (adverts), CPC and CPM are used by advertising clients/companies in determining payment to an advertiser (the advertiser is the website/website owner in this case).

Assuming the CPC (cost per click) which is the amount of money the website makes per click from a visitor on an ad is $0.5. And If only about 35% (350,000) of the unique visitors click on ads that are displayed on the website once each, it means the website has generated (350,000 x 0.5) which is equal to $175,000;

CPM (cost per a thousand visitors viewing an ad), which is $2, the CPM is equal to (1000 x 2), this is because 1,000,000 divided by 1,000 is 1,000 that gives $2000( 1000 x $2). Amounting to $175,000 + $2,000= $177,000. I hope you’re getting the picture i’m trying to paint here. Ok, to refresh, we are considering if ads are placed on the website and to calculate amount generated for ads we use the CPM and CPC which we calculated as $177,000 approx.

Affiliating: On the other hand, let's assume the website uses affiliate links to monetize; This is typically more like referring people to purchase a product or service provided by another, for that, the website gets a small commission per purchase. So, if for instance, a product of $50 is promoted with a commission of 10% per purchase for the website; and let's assume 30% of unique visitors purchased these products. Therefore 300,000 people purchased this product, and the website having a commission of $5 each. So approximately the website makes (300,000 x 5) giving $1,500,000. So, as we have seen, it depends on the monetization strategy or method.

Product or service: The website could also make money by selling a product or service. For instance a the website is a dog care website and sells an e-book/course that gives important information about a specific breed of dogs. And this book sells for about $20. If 25% of the websites visitors purchase this e-book or course (i.e. 25% conversion), the website makes 250,000 x 20 this is $5,000,000.

In summary, I hope this answer helps! we have seen that it all depends on the monetisation strategy applied. A website with a million unique visitors has a huge potential it depends on how it is maximized. There are also other ways of making money with the website other than the three talked about above, but they are the most used monetisation methods used on most websites.